The project consisted of helping 12 companies from the renewable energy industry to define their respective digital strategies, with the focus on capturing online opportunities. The digital strategy of each of the companies defines a series of actions in the following domains:
Positioning. Actions focusing on achieving visibility.
Social media. Actions focusing on being more visible wherever the target audience is to be found.
Analytics. Actions focused on measuring the degree to which targets are being met.
Active listening. Actions focusing on knowing what people are saying about you, the competition and your industry.
Starting from this project, each of the companies has a personalised plan to roll out on the net, focusing on each firm's meeting business targets.
Greater visibility of the different companies on the net.
Greater knowledge of how their industry is moving on the net.
Producer of vegetable oil interested in opening up new markets in EU countries, especially through location of wholesalers and importers and a search for collaboration agreements with them.
Capturing clients in new markets at less cost, through the use of e-marketplaces specialising in the primary sector.
Clearance of stock.
The project consisted of defining the digital strategy and accompaniment in execution of that strategy, turning us into Stickerizate's online sales force. Stickerizate manufactures stickers for personalising sports material (Padel, cycling, golf, skiing and tennis).
Increase in sales and optimisation of pay-per-click campaigns.
Greater control over conversion of visitors into customers.
Greater brand dissemination.
Greater increase in purchases from organic searches.